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Sponsorship Activation

Sponsorship Activation

Definition Of Sponsorship Activation Sponsorship activation is the intention of independently promote and advertise, from a sponsors’ point of view, towards a specific marketing opportunity. Such process is formed by the tactical activities that the sponsors devise to exploit to the fullest and by the marketing rights derived from the sponsorship. Think . . . Read more

Social Entrepreneurship

social entrepreneurship

Definition of Social Entrepreneurship Social entrepreneurship is a new and evolving concept. It refers to a a specific corporate and business model that intends to yield social and charitable benefits besides pursuing the maximization of profits. Breaking Down Social Entrepreneurship There are many discussions and theories around this term. While . . . Read more

Sponsee

sponsor-sponsee relationship

Definition Of Sponsee The term sponsee can refer to different frameworks: A natural person who is sponsored by another individual or organization that vouches for him. The reasons in this case are mainly legal: citizenship, work visa and so on A legal entity that receives financing from another organization, which . . . Read more

Green Investment

green investment

Definition Of Green Investment Green investment refers to the act of allocating capital towards projects whose purpose is to benefit the environment. This financial operation can be carried out by individuals, equity firms, hedge funds or corporations as well. The projects at issue, moreover, can regard: Waste management Pollution reduction . . . Read more

Grant Proposal

grant proposal

Definition Of Grant Proposal Grant Proposal refers to the process of elaborating, writing and proposing a request for a subsidy. The act of writing a grant application comes from a non profit whose purpose is to find a financing source. On the other hand, the act of receiving, examining and awarding . . . Read more

Social Responsibility

Social Responsibility

Definition Of Social Responsibility Social Responsibility refers to individual or corporate acts meant to benefit (or at least not harm) the community. That is, carrying out personal or business practices that have a social and beneficial purpose. Let’s start by differentiating two main clusters: Individual: a person can try to . . . Read more

Ethical Investment

ethical investment

Definition of Ethical Investment Ethical investment refers to a specific kind of financial operation whose purpose is to deliver a social impact and gain an average or above-average financial return. The investment can be made by individuals as well as private companies, governments and so on. Breaking Down Ethical Investment . . . Read more

Sponsor

Sponsor

Definition of Sponsor A sponsor is technically a natural or legal person who endorses and, sometimes, financially supports someone/something. The reasons change depending on the context. Nevertheless, we can identify three main scenarios: An individual sponsoring someone else in order to help him in the pursue of a specific objective: . . . Read more

Music Sponsorship

Music Sponsorship festival

Definition Of Music Sponsorship Music Sponsorship is a marketing technique whose aim is to achieve brand awareness and increase revenues mostly through live music events. Furthermore, addressing a specific and rich target, this marketing tool allows companies to gain loyalty and adopt premium prices.  Breaking Down Music Sponsorship This form of brand . . . Read more

Celebrity Endorsement

Celebrity Endorsement example

Definition of Celebrity Endorsement Celebrity Endorsement refers to a marketing strategy whose purpose is to use one or multiple celebrities to advertise a specific product or service. The primary goal, in this case, is to reach a greater audience, represented by the celebrity’s fan base. Breaking down Celebrity Endorsement What people . . . Read more