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CSR is a way to ensure that economic development and technological progress benefit the greatest number of people. But simply committing to reduce CO emissions and improving labour policies are no longer enough. The gap between corporations and local communities has been way too big for way too long, and . . . Read more
Athlete sponsorship is a partnership between a company and an athlete. This is a win-win collaboration – the main purpose of this kind of association for an athlete is to find founds and the aim of the sponsor is to generate brand awareness and customer loyalty. Why Sponsor an Athlete? . . . Read more
Corporate citizenship designates the activities and organizational processes adopted by businesses to meet their social responsibilities. The meaning of corporate citizenship The “corporate citizen” concept refers to a type of company that intends to put the interest of society (in the broad sense) at the same level as its own . . . Read more
Key principles of the social investment concept Social investment is investment made into companies or organisations whose mission directly impact social issues. The aim of social investment is to generate a measurable and beneficial social impact with a neutral or positive financial return. The impact of social investment must be . . . Read more
Corporate Environmental Responsibility Corporate Environmental Responsibility concerns the environmental aspects of Corporate Social Responsibility (CSR). It is commonly defined as is the way in which organizations can incorporate environmental issues into their operations in order to eliminate waste and emissions, maximize the efficiency and productivity of its resources and minimize . . . Read more
Definition of Women’s empowerment Women’s empowerment is, basically, giving power to women in space of society where they didn’t have it. It is a process of making them part of the decision process in a certain area where they didn’t have it. They have to be disempowered in this field as . . . Read more
Generally, corporate social investment involves projects, which are not directly connected to the core business of a company and thus not increasing company profit. That is one of the main factors differentiating it from e.g. marketing processes as the latter’s eventual purpose is to increase profit. Moreover, the intention of . . . Read more
Definition of Grant management plan A Grant Management Plan is a document, which contains important key points for both the submitter of a grant application and the potential funder. Its purpose is to help to convince the grant maker of your project and also managing it smoothly during its life . . . Read more
Definition of a giving circle A giving circle is a group of individuals, joining in order to make charitable gifts together. Each group has its theme and goals (for instance: helping people suffering from a specific disease, environment, etc.) Behind the concept Why do people join giving circles? Being a . . . Read more
Definition of donor A donor is a person or organisation that donates something. It can be addressed to someone or to an organisation. The act of giving has to be freely granted. It is a broad concept, that covers several specific situations. We are going to review them. Behind the concept The . . . Read more