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Definition of Ethical Investment Ethical investment refers to a specific kind of financial operation whose purpose is to deliver a social impact and gain an average or above-average financial return. The investment can be made by individuals as well as private companies, governments and so on. Breaking Down Ethical Investment . . . Read more
Definition of Sponsor A sponsor is technically a natural or legal person who endorses and, sometimes, financially supports someone/something. The reasons change depending on the context. Nevertheless, we can identify three main scenarios: An individual sponsoring someone else in order to help him in the pursue of a specific objective: . . . Read more
Definition Of Music Sponsorship Music Sponsorship is a marketing technique whose aim is to achieve brand awareness and increase revenues mostly through live music events. Furthermore, addressing a specific and rich target, this marketing tool allows companies to gain loyalty and adopt premium prices. Breaking Down Music Sponsorship This form of brand . . . Read more
Definition of Celebrity Endorsement Celebrity Endorsement refers to a marketing strategy whose purpose is to use one or multiple celebrities to advertise a specific product or service. The primary goal, in this case, is to reach a greater audience, represented by the celebrity’s fan base. Breaking down Celebrity Endorsement What people . . . Read more
Definition Of Community Engagement Community Engagement relates the scenario in which a corporation invests time and resources in community-related projects. The benefits can be multiple and they all aim to generate a social impact. Also, the organization can enjoy a boost in brand image and reputation. Breaking Down Community Engagement Nowadays, . . . Read more
Definition Of Community Volunteering Community Volunteering is the way in which a group of individuals from a community partake in social, charitable and environmental activities on a voluntary basis. Volunteering clearly doesn’t involve any remuneration. Its nature and essence, in fact, relates to the human need of helping others and . . . Read more
Definition Of Corporate Giving Corporate Giving refers to social and philanthropical initiatives launched by a company. The latter can make donations to non-profit organisations. This can be, for instance, charities, foundations, NGOs and so on in order to support and advocate a cause. The purpose is to deliver social and . . . Read more
Definition Of Corporate Philanthropy Corporate philanthropy involves the act of donating to a charity or a foundation whose mission is to fight a cause and deliver social impact. The donations can consist of monetary help as well as in-kind contribution. Breaking Down Corporate Philanthropy The term philanthropy comes from ancient Greece and . . . Read more
Definition of Foundation (As the term foundation also refers to the cosmetic appellation of a makeup destined to harmonise the face’s skin appearance, it is useful to specify that we’ll focus here on the legal entity. ) A foundation is an organization whose mission is to help fight a cause, . . . Read more
Definition Of Corporate Sponsorship Corporate Sponsorship is when an organization intends to boost its image by partner with something that pulls in a large audience. An example could be a sporting event. Breaking Down Corporate Sponsorship At first, it seems like this term is related to brand sponsorship Nevertheless, when we . . . Read more
