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Charity Causes

Charity causes example

Definition Of Charity Causes Charity causes refer to the principles a charity stands for. The latter should always specify the aims and objectives it wants to achieve and the movement it supports. This way, it’s more likely to acquire donors and retain them. Breaking Down Charity Causes Clearly defining your causes . . . Read more

Cause Related Marketing

cause related marketing

Definition Of Cause Related Marketing Cause related marketing is part of a company’s corporate social responsibility policy . That is, a for-profit business establishes a long-term relationship with a non-profit company. The former expects to profit by selling more products and gaining positive publicity. The non-profit, on the other hand, benefits financially and . . . Read more

Cause Promotion

cause promotion example

Definition Of Cause Promotion Cause promotion refers to a broad variety of ethical and social activities. Mostly, it describes a scenario where a for-profit company raises awareness on a specific cause or support fundraising, by allocation corporate resources, either cash or in-kind contribution. It can also occur that management urges . . . Read more

Non Profit Organization

A non-profit organization usually pursues humanitarian goals.

Definition of Non-Profit Organization A non-profit organization is an organization whose primary objective is about pursuing a social and humanitarian goal as well as advocating a cause. The mission can range from hunger-relief programs to scientific research projects, depending on the market of reference. Behind the concept Juridically, a non-profit organization . . . Read more

Corporate Volunteering

CSR, corporate volunteering, social business

Definition Of Corporate Volunteering Corporate Volunteering refers to the scenario in which a group of employees partake in social activities on a voluntary basis. That is, charitable as well as community-improving initiatives. Above all, this form of volunteering is part of a company’s CSR policy. Breaking Down Corporate Volunteering Building . . . Read more

Public Foundation

public foundation volunteers running on the grass

Definition Of Public Foundation A Public Foundation is a charitable organization that must have less than 50% of its funding coming from a private entity. Its mission, moreover, is to help fight a cause, usually through donations (grants). Therefore, the primary goal to have a positive social impact.  Behind the concept… . . . Read more

Sponsorship Ideas

Definition Of Sponsorship Ideas Sponsorship ideas refer to any suggestions in regards to sponsorship opportunities that could be beneficial to a business. Useful links about Sponsorship Ideas 7 organisations with incredibly successful event sponsorship programs 3 approaches to small event-sponsorship that will increase your exposure

Sponsorship News

Definition Of Sponsorship News Sponsorship news refers to any new information released through media outlets relating to the sponsorship industry. Useful links about Sponsorship News Optimy Sponsorship News

Sponsorship Proposal

sponsorship proposal

Definition Of Sponsorship Proposal A sponsorship proposal is a pitch an individual/organization sends to another organization looking to establish a deal. In this document a partnership seeker (we will call him sponsee from now on) needs to convince the investor (sponsor) of the worthiness of his project. That is, he . . . Read more

Sport Sponsorship

sport sponsorship

Definition Of Sport Sponsorship Sport Sponsorship is a powerful and impactful marketing technique. It consists of the association between a company (sponsor) and a sport club or event (sponsee). The main goal of this partnership depends on the party of the equation: Sponsor: he aims to generate brand awareness and customer . . . Read more