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Cause Promotion

cause promotion example

Definition Of Cause Promotion Cause promotion refers to a broad variety of ethical and social activities. Mostly, it describes a scenario where a for-profit company raises awareness on a specific cause or support fundraising, by allocation corporate resources, either cash or in-kind contribution. It can also occur that management urges . . . Read more

Non Profit Organization

A non-profit organization usually pursues humanitarian goals.

Definition of Non-Profit Organization A non-profit organization is an organization whose primary objective is about pursuing a social and humanitarian goal as well as advocating a cause. The mission can range from hunger-relief programs to scientific research projects, depending on the market of reference. Behind the concept Juridically, a non-profit organization . . . Read more

Corporate Volunteering

CSR, corporate volunteering, social business

Definition Of Corporate Volunteering Corporate Volunteering refers to the scenario in which a group of employees partake in social activities on a voluntary basis. That is, charitable as well as community-improving initiatives. Above all, this form of volunteering is part of a company’s CSR policy. Breaking Down Corporate Volunteering Building . . . Read more

Public Foundation

public foundation volunteers running on the grass

Definition Of Public Foundation A Public Foundation is a charitable organization that must have less than 50% of its funding coming from a private entity. Its mission, moreover, is to help fight a cause, usually through donations (grants). Therefore, the primary goal to have a positive social impact.  Behind the concept… . . . Read more

Sponsorship Ideas

Definition Of Sponsorship Ideas Sponsorship ideas refer to any suggestions in regards to sponsorship opportunities that could be beneficial to a business. Useful links about Sponsorship Ideas 7 organisations with incredibly successful event sponsorship programs 3 approaches to small event-sponsorship that will increase your exposure

Sponsorship Proposal

sponsorship proposal

Definition Of Sponsorship Proposal A sponsorship proposal is a pitch an individual/organization sends to another organization looking to establish a deal. In this document a partnership seeker (we will call him sponsee from now on) needs to convince the investor (sponsor) of the worthiness of his project. That is, he . . . Read more

Sport Sponsorship

sport sponsorship

Definition Of Sport Sponsorship Sport Sponsorship is a powerful and impactful marketing technique. It consists of the association between a company (sponsor) and a sport club or event (sponsee). The main goal of this partnership depends on the party of the equation: Sponsor: he aims to generate brand awareness and customer . . . Read more

Sponsorship Opportunities

Definition Of Sponsorship Opportunities Sponsorship opportunities are any events or organisations a company could sponsor to help increase their brand awareness. Useful links about Sponsorship Opportunities The sponsorship opportunities of the Tour de France

Sponsorship Management Software

sponsorship management software

Definition Of Sponsorship Management Software Sponsorship Management Software is a tool an organization can use to help improve the efficiency of their projects. A typical software will look to automate and digitalize the data from all parts of the process for the sponsorship activities. Breaking Down Sponsorship Management Software Imagine . . . Read more

Sponsorship Benefits

Unique Sponsorship Benefits

Sponsorship Benefits Sponsorship benefits refer to the return on investment of a sponsorship campaign. It can be measured in a lot of different ways, mainly depending on the goals and KPIs of the company. Breaking Down Sponsorship Benefits Sponsorship yields many temptations for a brand. As a matter of fact, . . . Read more