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All posts tagged csr

Social Responsibility

Social Responsibility

Definition Of Social Responsibility Social Responsibility refers to individual or corporate acts meant to benefit (or at least not harm) the community. That is, carrying out personal or business practices that have a social and beneficial purpose. Let’s start by differentiating two main clusters: Individual: a person can try to . . . Read more

Ethical Investment

ethical investment

Definition of Ethical Investment Ethical investment refers to a specific kind of financial operation whose purpose is to deliver a social impact and gain an average or above-average financial return. The investment can be made by individuals as well as private companies, governments and so on. Breaking Down Ethical Investment . . . Read more

Community Engagement

Definition Of Community Engagement Community Engagement relates the scenario in which a corporation invests time and resources in community-related projects. The benefits can be multiple and they all aim to generate a social impact. Also, the organization can enjoy a boost in brand image and reputation. Breaking Down Community Engagement Nowadays, . . . Read more

Corporate Giving

Corporate Giving infographic

Definition Of Corporate Giving Corporate Giving refers to social and philanthropical initiatives launched by a company. The latter can make donations to non-profit organisations. This can be, for instance, charities, foundations, NGOs and so on in order to support and advocate a cause. The purpose is to deliver social and . . . Read more

Corporate Philanthropy

corporate philanthropy team high fiving

Definition Of Corporate Philanthropy Corporate philanthropy involves the act of donating to a charity or a foundation whose mission is to fight a cause and deliver social impact. The donations can consist of monetary help as well as in-kind contribution. Breaking Down Corporate Philanthropy The term philanthropy comes from ancient Greece and . . . Read more

Educational Sponsorship

Educational sponsorship illustration

Definition Of Educational Sponsorship We talk about educational sponsorship whenever an organization invests in education-related programs. That is, making sure to eradicate illiteracy as well as giving better opportunities to everybody. There are many ways a company can achieve these goals: donations (cash and equipments), scholarships, and so on. Regardless of . . . Read more

Impact Investing

Symbolic picture of impact investing

Definition Of Impact Investing Impact investing reflects the act of pursuing both a financial and beneficial return, by investing in social and environmental projects. The latter can be brought about by private corporations, funds, universities and so on. The common denominator here is the intention of generating some good. That is, . . . Read more

Charity Causes

Charity causes example

Definition Of Charity Causes Charity causes refer to the principles a charity stands for. The latter should always specify the aims and objectives it wants to achieve and the movement it supports. This way, it’s more likely to acquire donors and retain them. Breaking Down Charity Causes Clearly defining your causes . . . Read more

Cause Related Marketing

cause related marketing

Definition Of Cause Related Marketing Cause related marketing is part of a company’s corporate social responsibility policy . That is, a for-profit business establishes a long-term relationship with a non-profit company. The former expects to profit by selling more products and gaining positive publicity. The non-profit, on the other hand, benefits financially and . . . Read more

Cause Promotion

cause promotion example

Definition Of Cause Promotion Cause promotion refers to a broad variety of ethical and social activities. Mostly, it describes a scenario where a for-profit company raises awareness on a specific cause or support fundraising, by allocation corporate resources, either cash or in-kind contribution. It can also occur that management urges . . . Read more