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All posts tagged sponsor

Sponsorship Activation

Sponsorship Activation

Definition Of Sponsorship Activation Sponsorship activation is the intention of independently promote and advertise, from a sponsors’ point of view, towards a specific marketing opportunity. Such process is formed by the tactical activities that the sponsors devise to exploit to the fullest and by the marketing rights derived from the sponsorship. Think . . . Read more

Sponsee

sponsor-sponsee relationship

Definition Of Sponsee The term sponsee can refer to different frameworks: A natural person who is sponsored by another individual or organization that vouches for him. The reasons in this case are mainly legal: citizenship, work visa and so on A legal entity that receives financing from another organization, which . . . Read more

Sponsor

Sponsor

Definition of Sponsor A sponsor is technically a natural or legal person who endorses and, sometimes, financially supports someone/something. The reasons change depending on the context. Nevertheless, we can identify three main scenarios: An individual sponsoring someone else in order to help him in the pursue of a specific objective: . . . Read more

Brand Sponsorship

Brand Sponsorship example

Definition Of Brand Sponsorship Brand sponsorship is a marketing strategy in which a brand is supporting an event, activity, person or organization. Everywhere we go we can witness sponsorship investments: music festival, football games, beneficial events and so on. Sponsorship allows big, medium and small brands to partner with other . . . Read more