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Ambush Marketing

Definition Of Ambush Marketing Ambush marketing, broadly refers to a situation in which a company or product seeks to ride on the publicity value of a major event without having contributed to the financing of the event through sponsorship. The strategy of the official sponsors’ rivals is typically targeting major . . . Read more

Brand Awareness

Definition Of Brand Awareness Brand awareness is the process by which consumers recognise the existence of a company. Brand awareness is a key element when promoting a product or service and its particularly important when launching a new product in the market therefore the aim for this process is to . . . Read more

Social Entrepreneurship

social entrepreneurship

Definition of Social Entrepreneurship Social entrepreneurship is a new and evolving concept. It refers to a a specific corporate and business model that intends to yield social and charitable benefits besides pursuing the maximization of profits. Breaking Down Social Entrepreneurship There are many discussions and theories around this term. While . . . Read more