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Cause marketing is a win-win partnership between a company and a non-profit. Some might think that these partnerships or all about karma, but a great deal of the value in these cooperation’s lies in more tangible aspects, such as being able to access new potential consumer groups and increased brand . . . Read more
CSR is a way to ensure that economic development and technological progress benefit the greatest number of people. But simply committing to reduce CO emissions and improving labour policies are no longer enough. The gap between corporations and local communities has been way too big for way too long, and . . . Read more
Corporate citizenship designates the activities and organizational processes adopted by businesses to meet their social responsibilities. The meaning of corporate citizenship The “corporate citizen” concept refers to a type of company that intends to put the interest of society (in the broad sense) at the same level as its own . . . Read more
Corporate Environmental Responsibility Corporate Environmental Responsibility concerns the environmental aspects of Corporate Social Responsibility (CSR). It is commonly defined as is the way in which organizations can incorporate environmental issues into their operations in order to eliminate waste and emissions, maximize the efficiency and productivity of its resources and . . . Read more
Generally, corporate social investment involves projects, which are not directly connected to the core business of a company and thus not increasing company profit. That is one of the main factors differentiating it from e.g. marketing processes as the latter’s eventual purpose is to increase profit. Moreover, the intention of . . . Read more
Definition of Social Entrepreneurship Social entrepreneurship is a new and evolving concept. It refers to a a specific corporate and business model that intends to yield social and charitable benefits besides pursuing the maximization of profits. Breaking Down Social Entrepreneurship There are many discussions and theories around this term. While . . . Read more
Definition Of Social Responsibility Social Responsibility refers to individual or corporate acts meant to benefit (or at least not harm) the community. That is, carrying out personal or business practices that have a social and beneficial purpose. Let’s start by differentiating two main clusters: Individual: a person can try to . . . Read more
Definition Of Corporate Giving Corporate Giving refers to social and philanthropical initiatives launched by a company. The latter can make donations to non-profit organisations. This can be, for instance, charities, foundations, NGOs and so on in order to support and advocate a cause. The purpose is to deliver social and . . . Read more
Definition Of Corporate Social Marketing Corporate Social Marketing generally refers to a campaign intended to improve public health, safety, and the environment. The overall objective of a company is to generate a behavior change. It is considered to be part of CSR and it contemplates the use of corporate resources to achieve . . . Read more
Definition Of Employee Engagement Employee engagement is the extent to which employees engage in a company’s framework. That is, participating in the corporate social initiatives as well as having real responsibilities and playing a central role in the business decision process. Breaking Down Employee Engagement We know the employees are . . . Read more
