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All posts in CSR

Corporate Social Investment Jobs

Corporate social investment jobs offer many opportunities.

Generally, corporate social investment involves projects, which are not directly connected to the core business of a company and thus not increasing company profit. That is one of the main factors differentiating it from e.g. marketing processes as the latter’s eventual purpose is to increase profit. Moreover, the intention of . . . Read more

Social Entrepreneurship

social entrepreneurship

Definition of Social Entrepreneurship Social entrepreneurship is a new and evolving concept. It refers to a a specific corporate and business model that intends to yield social and charitable benefits besides pursuing the maximization of profits. Breaking Down Social Entrepreneurship There are many discussions and theories around this term. While . . . Read more

Social Responsibility

Social Responsibility

Definition Of Social Responsibility Social Responsibility refers to individual or corporate acts meant to benefit (or at least not harm) the community. That is, carrying out personal or business practices that have a social and beneficial purpose. Let’s start by differentiating two main clusters: Individual: a person can try to . . . Read more

Corporate Giving

Corporate Giving data

Definition Of Corporate Giving Corporate Giving refers to social and philanthropical initiatives launched by a company. The latter can make donations to non-profit organisations like, for instance, to charities, foundations, NGOs and so on in order to support and advocate a cause. The purpose is to deliver social and beneficial . . . Read more

Corporate Social Marketing

Example of Corporate Social Marketing

Definition Of Corporate Social Marketing Corporate Social Marketing generally refers to a campaign intended to improve public health, safety, and the environment. The overall objective of a company is to generate a behavior change. It is considered to be part of CSR and it contemplates the use of corporate resources to achieve . . . Read more

Employee Engagement

employee engagement framework

Definition Of Employee Engagement Employee engagement is the extent to which employees engage in a company’s framework. That is, participating in the corporate social initiatives as well as having real responsibilities and playing a central role in the business decision process. Breaking Down Employee Engagement We know the employees are . . . Read more

Impact Investing

Symbolic picture of impact investing

Definition Of Impact Investing Impact investing reflects the act of pursuing both a financial and beneficial return, by investing in social and environmental projects. The latter can be brought about by private corporations, funds, universities and so on. The common denominator here is the intention of generating some good. That is, . . . Read more

Social Impact

Social Impact

Definition Of Social Impact Social impact refers to the way an organization benefits the community with a responsible and sustainable business policy. Normally, it relates to a company’s CSR ecosystem. Also, the impact that these activities deliver can be measurable. The indicators a management rely on to assess the outcome . . . Read more

Workplace Giving

Definition Of Workplace Giving Workplace giving is a corporate culture model designed to spur employees to volunteer or make donations to charities. The employer, then, will match the money and the time workers devolve to nonprofits, with either monetary support or other kinds of contributions, such as product donation. This practice . . . Read more

Cause Related Marketing

cause related marketing

Definition Of Cause Related Marketing Cause related marketing is part of a company’s corporate social responsibility policy . That is, a for-profit business establishes a long-term relationship with a non-profit company. The former expects to profit by selling more products and gaining positive publicity. The non-profit, on the other hand, benefits financially and . . . Read more