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All posts tagged brand

Brand Awareness

Definition Of Brand Awareness Brand awareness is the process by which consumers recognise the existence of a company. Brand awareness is a key element when promoting a product or service and its particularly important when launching a new product in the market therefore the aim for this process is to . . . Read more

Sponsorship Activation

Sponsorship Activation

Definition Of Sponsorship Activation Sponsorship activation is the intention of independently promote and advertise, from a sponsors’ point of view, towards a specific marketing opportunity. Such process is formed by the tactical activities that the sponsors devise to exploit to the fullest and by the marketing rights derived from the sponsorship. Think . . . Read more

Celebrity Endorsement

Celebrity Endorsement example

Definition of Celebrity Endorsement Celebrity Endorsement refers to a marketing strategy whose purpose is to use one or multiple celebrities to advertise a specific product or service. The primary goal, in this case, is to reach a greater audience, represented by the celebrity’s fan base. Breaking down Celebrity Endorsement What people . . . Read more

Corporate Sponsorship

P&G corporate sponsorship

Definition Of Corporate Sponsorship Corporate Sponsorship is when an organization intends to boost its image by partner with something that pulls in a large audience. An example could be a sporting event. Breaking Down Corporate Sponsorship At first, it seems like this term is related to brand sponsorship  Nevertheless, when we . . . Read more

Event Sponsorship

Event Sponsorship example

Definition Of Event Sponsorship Event sponsorship is the way in which organizations give support to an event by providing financial assistance, products or services. It is probably the most profitable form of sponsorship.  Breaking Down Event Sponsorship As a matter of fact, for a brand there is nothing more attractive . . . Read more

Brand Sponsorship

Brand Sponsorship example

Definition Of Brand Sponsorship Brand sponsorship is a marketing strategy in which a brand is supporting an event, activity, person or organization. Everywhere we go we can witness sponsorship investments: music festival, football games, beneficial events and so on. Sponsorship allows big, medium and small brands to partner with other . . . Read more