All posts tagged sponsorship
Definition Of Brand Sponsorship Brand sponsorship is a marketing strategy in which a brand is supporting an event, activity, person or organization. Everywhere we go we can witness sponsorship investments: music festival, football games, beneficial events and so on. Sponsorship allows big, medium and small brands to partner with other . . . Read more
Definition Of Sponsorship Activation Sponsorship activation is the intention of independently promote and advertise, from a sponsors’ point of view, towards a specific marketing opportunity. Such process is formed by the tactical activities that the sponsors devise to exploit to the fullest and by the marketing rights derived from the sponsorship. Think . . . Read more
Definition Of Corporate Sponsorship Corporate Sponsorship is when an organization intends to boost its image by partner with something that pulls in a large audience. An example could be a sporting event. Breaking Down Corporate Sponsorship At first, it seems like this term is related to brand sponsorship Nevertheless, when we . . . Read more
Definition Of Event sponsorship Event sponsorship is the way in which organizations give support to an event by providing financial assistance, products or services. It is probably the most profitable form of sponsorship. By associating the image of the company with a major event (whether it’s sport, art, culture,…), event . . . Read more
Definition Of Sponsorship Data Sponsorship data is the information critical for any sponsorship professional to use for the analysis and evaluation of the sponsorship activities. Sponsorship data should be used right through the management process of each sponsorship. Useful Links About Sponsorship Data How sponsors choose the best sponsorship projects . . . Read more