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Brand Sponsorship

What is brand sponsorship?

Definition Of Brand Sponsorship Brand sponsorship is a marketing strategy in which a brand is supporting an event, activity, person or organization. Everywhere we go we can witness sponsorship investments: music festival, football games, beneficial events and so on. Sponsorship allows big, medium and small brands to partner with other . . . Read more

The Real Cost of Grants Management Software

Costs of Grants Software

Deciding what kind of grants management software best fits your organization’s needs is no easy task, and it can be an overwhelming and stressful process, especially for first-timers. The hardest part is finding the right balance between what you are spending and the benefits a grants management software can bring . . . Read more

Should you buy a grant management system or develop it?

Build vs. Buy: Should You Buy a Grant Management Software or Develop it Internally?

Picture this scene: your organizations’ community investment projects are growing, and you realize that you definitely need a dedicated solution. It is already clear to you that a grant management system would speed up the processes and streamline the workflow. But you start weighing the pros and cons of building . . . Read more

Athlete Sponsorship | Optimy Wiki

athlete sponsorship cycliing

Athlete sponsorship is a partnership between a company and an athlete. This is a win-win collaboration – the main purpose of this kind of association for an athlete is to find founds and the aim of the sponsor is to generate brand awareness and customer loyalty. Why Sponsor an Athlete? . . . Read more

What is corporate citizenship?

volunteers corporate citizenship

Corporate citizenship designates the activities and organizational processes adopted by businesses to meet their social responsibilities. The meaning of corporate citizenship The “corporate citizen” concept refers to a type of company that intends to put the interest of society (in the broad sense) at the same level as its own . . . Read more

Social investment

Social investment

Key principles of the social investment concept Social investment is investment made into companies or organisations whose mission directly impact social issues. The aim of social investment is to generate a measurable and beneficial social impact with a neutral or positive financial return. The impact of social investment must be . . . Read more

Corporate Environmental Responsibility

  Corporate Environmental Responsibility Corporate Environmental Responsibility concerns the environmental aspects of Corporate Social Responsibility (CSR). It is commonly defined as is the way in which organizations can incorporate environmental issues into their operations in order to eliminate waste and emissions, maximize the efficiency and productivity of its resources and . . . Read more

Women’s empowerment

Three women of different skin color - women's empowerment

Definition of Women’s empowerment Women’s empowerment is, basically, giving power to women in space of society where they didn’t have it. It is a process of making them part of the decision process in a certain area where they didn’t have it. They have to be disempowered in this field as . . . Read more