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Definition of charitable giving The charitable giving takes the form of donations, made by individuals to a charity or an association. Behind the concept… Charitable giving is a big part of what makes a foundation live. They raise funds from individuals along with government, other charities and enterprises’ funds. When . . . Read more
Definition of charitable organizations Charitable organizations are non-profit organizations with philanthropical, charitable, educational or religious goals. The objective has to be to improve the public interest. Legislation and juridical status of those are different following the country. Behind the concept A charitable organization is often called a charity or a . . . Read more
Definition Of Ambush Marketing Ambush marketing, broadly refers to a situation in which a company or product seeks to ride on the publicity value of a major event without having contributed to the financing of the event through sponsorship. The strategy of the official sponsors’ rivals is typically targeting major . . . Read more
Definition Of Brand Awareness Brand awareness is the process by which consumers recognise the existence of a company. Brand awareness is a key element when promoting a product or service and its particularly important when launching a new product in the market therefore the aim for this process is to . . . Read more
Definition Of Sponsorship Activation Sponsorship activation is the intention of independently promote and advertise, from a sponsors’ point of view, towards a specific marketing opportunity. Such process is formed by the tactical activities that the sponsors devise to exploit to the fullest and by the marketing rights derived from the sponsorship. Think . . . Read more
Definition of Social Entrepreneurship Social entrepreneurship is a new and evolving concept. It refers to a a specific corporate and business model that intends to yield social and charitable benefits besides pursuing the maximization of profits. Breaking Down Social Entrepreneurship There are many discussions and theories around this term. While . . . Read more
Definition Of Sponsee The term sponsee can refer to different frameworks: A natural person who is sponsored by another individual or organization that vouches for him. The reasons in this case are mainly legal: citizenship, work visa and so on A legal entity that receives financing from another organization, which . . . Read more
Definition Of Green Investment Green investment refers to the act of allocating capital towards projects whose purpose is to benefit the environment. This financial operation can be carried out by individuals, equity firms, hedge funds or corporations as well. The projects at issue, moreover, can regard: Waste management Pollution reduction . . . Read more
Definition Of Grant Proposal Grant Proposal refers to the process of elaborating, writing and proposing a request for a subsidy. The act of writing a grant application comes from a non profit whose purpose is to find a financing source. On the other hand, the act of receiving, examining and awarding . . . Read more
Definition Of Social Responsibility Social Responsibility refers to individual or corporate acts meant to benefit (or at least not harm) the community. That is, carrying out personal or business practices that have a social and beneficial purpose. Let’s start by differentiating two main clusters: Individual: a person can try to . . . Read more
