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Social Responsibility

Social Responsibility

Definition Of Social Responsibility Social Responsibility refers to individual or corporate acts meant to benefit (or at least not harm) the community. That is, carrying out personal or business practices that have a social and beneficial purpose. Let’s start by differentiating two main clusters: Individual: a person can try to . . . Read more

Ethical Investment

ethical investment

Definition of Ethical Investment Ethical investment refers to a specific kind of financial operation whose purpose is to deliver a social impact and gain an average or above-average financial return. The investment can be made by individuals as well as private companies, governments and so on. Breaking Down Ethical Investment . . . Read more

Sponsor

Sponsor

Definition of Sponsor A sponsor is technically a natural or legal person who endorses and, sometimes, financially supports someone/something. The reasons change depending on the context. Nevertheless, we can identify three main scenarios: An individual sponsoring someone else in order to help him in the pursue of a specific objective: . . . Read more

Music Sponsorship

Music Sponsorship festival

Definition Of Music Sponsorship Music Sponsorship is a marketing technique whose aim is to achieve brand awareness and increase revenues mostly through live music events. Furthermore, addressing a specific and rich target, this marketing tool allows companies to gain loyalty and adopt premium prices.  Breaking Down Music Sponsorship This form of brand . . . Read more

Celebrity Endorsement

Celebrity Endorsement example

Definition of Celebrity Endorsement Celebrity Endorsement refers to a marketing strategy whose purpose is to use one or multiple celebrities to advertise a specific product or service. The primary goal, in this case, is to reach a greater audience, represented by the celebrity’s fan base. Breaking down Celebrity Endorsement What people . . . Read more

Community Engagement

Definition Of Community Engagement Community Engagement relates the scenario in which a corporation invests time and resources in community-related projects. The benefits can be multiple and they all aim to generate a social impact. Also, the organization can enjoy a boost in brand image and reputation. Breaking Down Community Engagement Nowadays, . . . Read more

Community Volunteering

Community volunteering

Definition Of Community Volunteering Community Volunteering is the way in which a group of individuals from a community partake in social, charitable and environmental activities on a voluntary basis. Volunteering clearly doesn’t involve any remuneration. Its nature and essence, in fact, relates to the human need of helping others and . . . Read more

Corporate Giving

Corporate Giving infographic

Definition Of Corporate Giving Corporate Giving refers to social and philanthropical initiatives launched by a company. The latter can make donations to non-profit organisations. This can be, for instance, charities, foundations, NGOs and so on in order to support and advocate a cause. The purpose is to deliver social and . . . Read more

Corporate Philanthropy

corporate philanthropy team high fiving

Definition Of Corporate Philanthropy Corporate philanthropy involves the act of donating to a charity or a foundation whose mission is to fight a cause and deliver social impact. The donations can consist of monetary help as well as in-kind contribution. Breaking Down Corporate Philanthropy The term philanthropy comes from ancient Greece and . . . Read more

Foundation

Bill&Melissa Gates foundation

Definition of Foundation (As the term foundation also refers to the cosmetic appellation of a makeup destined to harmonise the face’s skin appearance, it is useful to specify that we’ll focus here on the legal entity. ) A foundation is an organization whose mission is to help fight a cause, . . . Read more